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Versace To Launch “Young Versace” Kids Line

Versace to launch Young Versace Kids LineIn 2004, Versace shuttered its Versace Young line.  A mere eight years later, in the spring of 2012, Versace will introduce Young Versace – a children’s wear line aimed at kids from infancy to the age of twelve.

CEO of Versace SpA, Gian Giacomo Ferraris, explained:  “This is a high-end, glamorous and colorful collection in line with the brand’s essence, with a touch of rock ’n’ roll.”  Young Versace will offer a full collection that complements Versace’s current offering.  “The label’s iconic symbols, such as the Greek frieze and the Medusa, will be reinterpreted with a sense of irony and fun prints in natural fabrics.”  (WWD, “Versace to Launch Kids Line”, 05.11.11).

This comes on the heels of the news of a Lanvin children’s wear line.  It seems like now that the economy is taking baby steps to getting better high end brands are preparing for people spending more money?  I guess if mom wears Versace she doesn’t want her kids wearing Carter’s.  For the rest of us, there’s Gymboree, Baby Gap and the like.

Source: WWD

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