When I walked by the Poppy and Fred rack at Playtime NY, I was immediately drawn to the intricate illustrations on each of the dresses and the vibrant color palette. The delightful fabrics depict the adventures of a little girl, Poppy, and her dog, Fred. They are used to create exciting children’s clothing, with some illustrations printed on the dresses and others embroidered. The details are lovely and these dresses would work at a formal occasion as well as they would at school for picture day. The icing on the cake? Each dresses hangtag comes with a little storybook that tells the story illustrated on the dress. The designer draws the illustrations herself and each season Poppy and Fred have a new exciting adventure with the fabrics and storybook telling the story. So clever and perfect for kids! For more information, visit the Poppy website.