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Kids Love the Dirt! Dirt Is Good Campaign

I don’t know what it is about the dirt but for some reason kid’s love it. My Tiny Dancer can’t get enough of it. As an adult, it totally grosses me out but so long as she’s not putting it in her mouth I feel like I should let her explore. There’s a small patch of dirt in our backyard and she can spend the afternoon just shoveling the dirt and pouring it between buckets. I don’t know what the fascination holds -maybe it’s part of that magic that we lose as we “grow up”. Whatever it is, when I saw this Dirt is Good campaign for a line of detergent in Singapore, I thought it was pretty brilliant. Enjoy!


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