Hello Kitty has announced a partnership with aden + anais, the baby and lifestyle brand renowned for its signature 100% cotton muslin products and paw-paw infused skin care line. The collaboration will pair a curated selection of aden + anais’ most coveted sleeping, feeding and bathing products with the distinctive style of Hello Kitty.
“We are now seeing the Hello Kitty brand experience become generational,” said Jill Koch, Sr. Vice President of Brand Management and Marketing. “Moms that grew up with Hello Kitty will love our collaboration with aden + anais for their daughters. The collection blends the sweetness of Hello Kitty with aden + anais’ premier line of baby products.”
“We are thrilled to partner with Sanrio on our co-branded line,” says Raegan Moya-Jones, CEO and co-founder of aden + anais. “By combining the practical luxury of aden + anais’ 100% cotton muslin products with the universal charm of Hello Kitty, we are able to deliver a whole new experience to families, everywhere.”
The new aden + anais Hello Kitty limited-edition collection includes a swaddle 3-pack ($45.00), dream blanket™ ($55.00), snap bib 3-pack ($25.00) and hooded towel & washcloth set ($35.00). All of the products feature graphics of the global icon in signature aden + anais style. The packaging also features adorable Hello Kitty graphics.
I wish this collection came out when my Tiny Dancer was little! You can buy it now in select retailers who carry aden + anais, online at adenandanais.com, adenandanais.co.uk, adenandanais.co.jp, www.sanrio.com and select flagship Sanrio stores in the U.S. and Japan.