You may remember last year I posted about a European campaign aimed at girls to attract them to the field of science called “Science: It’s a Girl Thing.” Though I couldn’t agree more that we need more girls in STEM (science, technology, engineering and math) fields the way the message was conveyed was pretty horrible. When I learned about L’Oreal’s “For Girls In Science” Initiative I was interested to see how L’Oreal conveyed a similar message. I visited the site and breathed a sigh of relief.
I think it’s ok to let girls know that behind every lipgloss is a team of scientists developing formulas. My problem with the European “Sciene: It’s a Girl Thing” campaign was how the conveyed the message. The L’Oreal “For Girls In Science” is less Charlie’s Angels and more Dr. Sally Ride.
ForGirlsInScience.org is a great resource for young women who are interested in STEM fields. The site is entertaining featuring videos and quizzes but also includes features on Women In STEM, information on Opportunities and Careers and lists camps where girls can participate and build communities.
I’m currently reading The End of Men: And the Rise of Women by Hanna Rosin and she discusses how women are outnumbering men in graduate schools including law, business and medicine. It’s only a matter of time before more women enter STEM fields and I think the messaging is an important way to get young women interested in these fields. I think L’Oreal’s “For Girls In Science” is a great resource and we need to start providing more good examples for our young women. If you have a daughter or know a young girl interested in science or math, please share ForGirlsInScience.org with her.